Balance Scorecard: A Standard Tool to Measure Performance in Private Universities in Botswana

In recent years organisations (private and public, small and big) are forced to shift from the historical approach to balanced scorecard. The approach enables the organisation to move forward (i.e. focusing on its long term goals not short) than backward-looking. This paper used both secondary and primary source of data. Thirty questionnaires were distributed. This paper established that private universities in Botswana have adopted this new approach in their day to day running, and they are immensely benefited. However, this paper recommends that in order for these universities to fully benefit they must involve students (learners-key clients), lecturers, non teaching staff, and other stakeholders. This have a positive impact of one spirit one goal- create “OUR VISION” culture and hence committed to accomplish. Keywords: Balanced scorecard, Private Universities, Botswana, Performance