LIFE CYCLE, COMPETITIVE STRATEGY, CONTINUOUS INNOVATION AND FIRM PERFORMANCE

Duan Hai-yan,Kamran Ahmed,Marthin Nanere

LIFE CYCLE, COMPETITIVE STRATEGY, CONTINUOUS INNOVATION AND FIRM PERFORMANCE

2020

Duan Hai-yan
Kamran Ahmed
Marthin Nanere

Based on the life cycle, competitive strategy and continuous innovation theory, we empirically examine how life cycle and competitive strategy affect firms’ continuous innovation in China. The resu...

Keywords:

Marketing
Economics
Industrial organization
Competitive advantage
Patent application
China
innovation theory

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