True to Life: a relevant approach to patient education.

A new approach to the task of patient education that recognized the emotional components of human behavior and used appropriate advertising principles was established in a magazine called True to Life. The goal was to design literature aimed at problems of contraceptive continuation rather than problems of initial acceptance; the objective was to help a woman contracept effectively. True to Life contains 6 stories 3 feature columns 1 graphic feature and 2 public service ads. Stories are about characters with whom readers can have healthy identification. Postpartum interviews have indicated that the magazine has been successful.