Exploring internal organisational communication dynamics in the professional football industry
2021
Purpose: Relative to the increasing focus on organisations’ outward communication consistency
and coherency, the internal communication taking place between different organisational
functions is under-explored. The study addresses two research questions: (1) What form does
cross-functional communication take within organisations? (2) How do features of the
communication work climate influence the form of cross-functional communication?
Design: The study draws on qualitative data generated from semi-structured interviews with
media and marketing managers from 33 professional football organisations operating in the
English Premier League.
Findings: Thematic patterns between internal communication practices and different
communication climates lead to the development of a new internal organisational
communications typology, comprising: Type 1: Collaborative symmetrical communication
(Cohesive climate); Type 2: Unstructured informal communication (Friendly climate); and, Type
3: Cross-functional silos (Divisive climate).
Originality/value: Internal organisational communication practices are deemed fundamental to
organisational success, yet there remains limited empirical evidence of the form such practices
take or how they interact with features of an organisation’s communication climate. The study
introduces a new internal organisational communications typology to develop and extend the
theory and practice of internal marketing communications.
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