Development Path for Regional City News in Merge Medias —Observe "Yunnan Information News" Digital 2015 Redesign

With the development of communication technology, media integration has been a main trend in today’s media development. As the active Metropolitan news in the reform of Chinese newspaper industry, it is worth exploring how to survive and develop under the background of media convergence. The writer thinks different Metropolitan news with different cultural backgrounds and media powers has different integration features. The article regarded “Yunnan information news” digital 2015 redesign as the observed sample to analyze the development path of regional metropolis daily in the background of media integration.