The analytics mandate

As more organizations make better use of data, the path to value with analytics is getting crowded and longer. Many companies find they must reconsider and refresh not only their analytical insights, but also the organizational factors necessary to turn insight into advantage. This report, based on a survey of 2,037 professionals and interviews with more than 30 executives, reveals the pressure companies are under to both improve their analytics capabilities and find unique and relevant insights in their data to try to be as good as their last prediction every single day. A joint collaboration between MIT Sloan Management Review and SAS Institute, this research analyzes the changing data landscape. It discusses the five key factors that can keep a company ahead of the analytics crowd. And it unravels the complexities of the most influential factor: the analytics culture.