울산지역 야시장의 메뉴품질이 지각된 가치 및 재방문 의도에 미치는 영향

The present study was conducted at a night market in the Ulsan region, with the purpose of analyzing the impact of menu quality at night markets on customers' perceived value and revisit intention. The study surveyed 323 visitors to the night market, and analyzed the results using the SPSS 18.0 stat...