Unmanned aerial vehicle (UAV) visual tracking method, apparatus, and UAV

A unmanned aerial vehicle (UAV) visual tracking method comprises the steps of obtaining image information of a region where a target object is located; identifying the target object, including acquiring target object information in the image information and determining the target object according to the target object information; positioning and visual tracking the successfully identified target object; and generating an abnormal prompt signal when the target object is not successfully identified or the positioning or visual tracking is abnormal, and actuating a prompt device according to the abnormal prompt signal to prompt the abnormality. The invention further relates to a UAV visual tracking apparatus and a UAV. The UAV visual tracking method can feed back clear and concise results of a visual tracking algorithm and a flight control system in time, thereby improving the visual tracking effect and user experience.