Binge eating, but not dietary restraint, moderates the association between unhealthy food marketing exposure and sugary food consumption

Abstract Restrained eaters, those who exercise dietary restraint and often experience dietary lapses, may be particularly susceptible to food marketing. Findings are mixed as to whether restrained eaters consume more food after exposure to unhealthy food marketing, and little is known about whether food marketing may have more impact on those who exercise successful dietary restraint as compared with those who experience dietary lapses, such as binge eating. In the current study, participants were 38 young women, ages 18–22 years old. Both dietary restraint and binge eating were measured by the Eating Disorder Examination-Questionnaire. Participants viewed both unhealthy food commercials and non-food commercials two separate times in the laboratory, and ad libitum candy intake was subsequently measured. Results indicated that participants who endorsed binge eating ate significantly more candy than those who did not endorse binge eating after they viewed unhealthy food commercials F (1, 35) = 20.49, p