The Relationships between Capabilities and Values of Big Data Analytics

This study aims to investigate the effect of big data analytics capability on big data values and business performance from the organizations performing big data analytics, which is one of the leading technologies in the fourth industrial revolution. For this study, the values of big data include transactional, strategic, transformational, and informational values. We conducted a survey and analyzed data from 200 professionals in organizations who had the experience of performing big data analytics. Structural equation modeling is used to test the research hypotheses. The results suggest that big data analytics capability has positive relationships with values of big data analytics and business performance. Of the values of big data analytics, however, the informational value of big data does not affect business performance. The results of this research are expected to provide researchers and practitioners who are interested in big data with useful information.