Visual merchandising: it's impact on buying behaviour in apparel segment

Whether we are shopping to feed ourselves, clothes ourselves or simply out for recreation, the places we choose to shop say something about our lifestyle, culture and interest. We create a relationship with the retail environment we comfortable with and reject spaces that do not match our image. The retail environment consists of the factors that play on the customer's senses, touch, smell and sound. Altogether these all are elements of Visual Merchandising. The present study shed light on Impact of Visual Merchandising on buying behavior in apparel segment. Creating the right environment is important for any Retailer, so that they will convert stoppers into shoppers. Data for this study has been collected from the shoppers of NCR region. Data analysis found that there are different elements of Visual merchandising which plays a very important role in consumer buying behavior.