CARACTERIZACIÓN DE LOS HÁBITOS DE VIDA, PERCEPCIÓN Y APOYO SOCIAL EN ESTUDIANTES PREUNIVERSITARIOS MEDIANTE EL ALGORITMO TAID

Adolescence as one of the most important stages in human life, is characterized by an accelerated rhythm of growth and risks[1]. In Mexico, they are a vulnerable population with high rates of overweight, obesity, physical hypoactivity[2] and high consumption of harmful substances[3]. Several studies have indicated that the support network has a significant impact on health, considering social support as mitigating the effect of social stressors, where their absence can act as a stressor [6]. The majority of youth-related research in the social sciences has a deep qualitative analysis, where techniques from the Big Data have been short used. This research aims to analyze the relationships between social support, lifestyles and perception, through a segmentation tree based on the TAID[10], an algorithm with great advantages over CHAID[11] but which has been very little applied in practice. Among the results were nine profiles, to create strategies where the most important variables to consider should be the functionality of the family, consumption of harmful substances, satisfaction with life and with the figure. KEY WORDS Youth; Life Habits; Social Support; TAID MSC: 62P10