CRITERIA FOR THE DESCRIPTION OF THE FINANCIAL BEHAVIOR MODEL OF HOUSEHOLDS IN THE DIGITALIZATION CONDITIONS

The crisis caused by the COVID-19 pandemic has highlighted the need to update the criteria for describing the financial behavior of households. The purpose of the article is to substantiate the criteria for describing the financial behavior model of households in a specific period and in terms of the economic space localization of the regions. It is emphasized in the article that a set of criteria of the economic, psychological, demographic, sociological, and social nature should be used to describe the financial behavior model of households. It is substantiated that in the conditions of the COVID-19 virus spread, the criteria of the digitalization and localization of economic space of the regions should be added to the set of criteria for this model description. Prospects for further research determine the application of the criteria presented in the article in the economic-mathematical model of the description of the financial behavior transformation of households in terms of digitalization and spread of the COVID-19 virus.