Women Empowerment through Women Entrepreneurship: A Comparison in Between Women Entrepreneurs and Fulltime Housewife in Pakistan

Women empowerment is considered as the women decision-making power, easy access to information, and resource control. Women entrepreneurship is in the initial stage in Pakistan. The present study primarily focused on overcoming the challenge of women empowerment through entrepreneurship in Pakistan. A structured questionnaire is used to collect data through survey method. The target population of the study is 120 women of main cities of Pakistan. The target population has divided into two categories (Housewife/ Entrepreneur cum housewife). The results highlight that entrepreneurship played a significant role and increased the decision-making power of women entrepreneurs as compared to the housewife. However, women entrepreneurs are facing various obstacles such as less governmental support, complicated bank loan procedures, lack of entrepreneurial education, and market awareness. The governmental support in lieu of smooth and easily accessible bank loans for women requires for enhancing their confidence and control on resources like men. The result highlights that women entrepreneurs have strong decision-making power, fewer mobility issues, autonomy, financial independence, and empowered as compared to housewives. This study will help policymakers to formulate strategies to overcome the obstacles of women entrepreneurship to attain women empowerment through entrepreneurship. A Women empowerment model is proposed to be followed.