The impact of the degree of application of e-commerce on operational performance among Taiwan's high-tech manufacturers

This study probes the correlation of types of operational strategy, degrees of organisational learning, types of organisational culture, the degree of the application of e-commerce, and operational performance among high-tech firms in Taiwan. The data was collected by questionnaires distributed via mail to senior supervisors at high-tech firms in six industries at three Taiwanese science parks. The results showed that a higher degree of e-commerce application leads to a significant and positive effect on operational performance. This study suggests that, in order to upgrade operational performance, firms should enhance their organisational learning and e-commerce, along with their rational, hierarchical, consensual, and developmental cultures, and the execution of prospector and defender strategies. Die studie ondersoek korrelasievorms van operasionele strategie, grade van organisasiekunde, tipes organisasiekultuur, die toepassingsgraad van e-handel en operasionele vertoning by hoe tegnologie ondernemings in Taiwan. Gegewens is versamel met behulp van vraelyste gerig aan seniortoesighouers by ses ondernemings in Taiwan. Die slotsom van die opname toon dat 'n hoe grad van e-handel daartoe lei dat 'n betekenisvolle positiewe resultaat by operasionele vertoning bereik word. Daar word aanbeveel dat bestaande ondernemings daarvan gebruik moet maak teen die agtergrond van die eienskappe van 'n e-handel milieu.