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Eye Movement and Recall of Consumers in Patriotism-appeal Advertisements : Focused on Eye-tracking
Eye Movement and Recall of Consumers in Patriotism-appeal Advertisements : Focused on Eye-tracking
2012
Lee Si-Hoon
Ahn, Joo-ah
Chung il hyoung
Koanghyub Kim
Keywords:
Recall
Advertising
Patriotism
Appeal
Eye tracking
Psychology
Eye movement
Correction
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