Customer Relationship Management and Supply Chain Management - TI Journals

Abstract: Today’s global markets and fierce competition among the enterprises force them to adapt and implement new strategies and solutions for the revealed continuous challenges. The purpose of this paper is to examine the level of implementation of supply chain management, customer relationship management, and information systems in Bosnian Small and Medium Enterprises (SMEs) by employing a developed survey questionnaire through the employers of Bosnian SMEs. The results showed fair levels of implementations of the subject items in general. Even though the results show the weak level of agreement, this study is expected to be beneficial for further related research in Bosnia and Herzegovina.