Supporting System for Visiting Sightseeing Spot Using Image Recognition and Processing Technology (KadaBingo)

Utilization of gamification is increasing in the sightseeing filed. Gamification is all activities that uses game design techniques and mechanisms to solve issues and increase customer loyalty. It has been reported that gamification has a certain effect on the increase in the number of visited sightseeing spots and the days of stay in sightseeing spots. In this study, we developed “Supporting System for Visiting Sightseeing Spot Using Image Recognition and Processing Technology (KadaBingo)” and conducted the field experiment in Zentsuzi city, Kagawa Prefecture. This paper describes KadaBingo and analyzes travel behavior based on the data obtained from the field experiment.