Failure of Circuit City

Jim Collins “ Start with 1,435 good companies. Examine their performance over 40 years. Find the 11 companies that became great” . [1] His project “ Good-to -Great ” includes Abbott, Circuit City, Fannie Mae, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens and Wells Fargo. The reasons why he has chosen those companies, as he states in this book are: The Company expects cumulative returns for at least three times the market over the next fifteen years. He picked “ Fifteen years ” because he assumed that it would be a Parabolic Circle of a company and the average tenure of the most executives;  He believed that “three times the market ” would exceed the performance of most widely acknowledged great companies. I have chosen the Circuit City for my final project because  Circuit City filed bankruptcy in 2009, only eight years after Jim Collins published his book “ Good- to-Great ” with the statement: “ Built to Last ”. Jeremy Bales. (Photographer). (2009). Circuit City, which filed for bankruptcy in November after months of falling sales, is liquidating . Retrieved from: http://www.nytimes.com/2009/01/17/technology/companies/17circuit.html?_r=0 My discussions on the subjects listed as follows: Failure of “ Good- to-Great ” and “ Built to Last ” Companies Critical opinion to Collins’ 7 Characteristics Why did “ Circuit City ” fail?