AN EMPIRICAL STUDY ON CUSTOMER SERVICES OF SELECTED PRIVATE SECTOR BANKS WITH SPECIAL REFERENCE TO UDAIPUR CITY

“Consumer is the real king in India.” This statement clearly depicts that customer satisfaction is the key driven factor behind the growth of any industry and banking is not an exception to it. And due to the increasing fierce competition it is becoming very essential for private banks to know about the level of awareness and satisfaction among its customers to sustain the significant market share. The paper is based on a descriptive research design & close ended questionnaire is used to collect the primary data from private bank customers. Conclusions of paper reveal that Majority of customers are aware about the deposit services of Private Banks Whereas Loan services are ranked on second position on awareness scale. This paper also concludes that there is a significant difference between the satisfaction levels of various Private bank customers towards services offered and The awareness level about Private bank services is affected by demographics of customers.