Bridging the Gap Through E-Recruitment: Evidences from Private Employment Sector in Karachi

Internet has proved as the most powerful social network that has deep impact on our society and has become catalyst in the process of globalization. Recent trends and data reveal that internet is being used in employment sector globally. Job searching through internet in Pakistan is deemed uncommon. This research measures the usage of internet for job searching in Pakistan which has not been investigated in Pakistan’s perspective before. The results assessed the positive trend of online job searching activities which develop considerably. Five motivators of Job seekers were consider in this study, “time saving” is the leading motivator followed by “browsing wide area of employment,” “global employment pool,” “easiness” and “cost effective” respectively. These motivators motivate job seekers to go for online search for employment.The study recommends HR managers of Private sectors to focus more on online recruitment in Pakistan to attract large number of potential employees in less time and investing more on developing online recruitment tool to get large return on investment in long term perspective.