Infoaccessibility on the Websites of Inbound Markets of Portugal Destination

In this article we discuss the problem of infoaccessibility and its importance in the promotion of tourist destinations. In the era of globalization and a perspective of constant competitiveness among the territories, a new paradigm arises in the way the tourist offer is available to any type of user, regardless their limitations. The relevance of information and its communication, crucial in the management of destination’s brand, and the way in which different websites reconfigure and adapt to the European guidelines is one of our main approaches.