Interaction-oriented creative design for everyday product sign

The purpose of this paper is to present interaction-oriented creative design strategies and processes for everyday product sign. Based on the semiotic triangle of product sign, our work explored the interaction relations between user-product sign-human and interaction process, outlined the triangular relationship of interaction and the systemic interaction process model. The results suggest that interaction in design involves social interaction, user-product interaction and human-product interaction, and involves macro interaction process and micro interaction process (cognition, affect and behavior). Based on these, our work offered interaction-oriented creative design strategies and processes, and presented two everyday product design cases. These strategies and processes are very useful for enhancing designers' creative performances as well as enhancing satisfactory judgments of users' to product sign.