Method, system and device for releasing media information

The invention discloses a method for releasing media information. The method comprises the following steps: an interactive website transmits user information of users having logged in at present to a media real-time transaction platform, and each media service platform accesses to the media real-time transaction platform; the media real-time transaction platform transmits a media request message carrying the user information to each media service platform; each media service platform acquires a user attribute tag according to the user information, searches the matched media information and transmits a weight of the media information to the media real-time transaction platform; the media real-time transaction platform selects media information according to the weights and transmits the media information to the interactive website for releasing. The invention also discloses a system and a device for releasing the media information. According to the scheme provided by the invention, the most competitive media information can be pertinently released in the interactive website, and the click volume of the interactive website is improved.