Preliminary evaluation of the audience-driven movie

In this paper we introduce an audience-driven theater experience, DIM Movie, in which audience participates in a pre-created CG movie as its roles, and report the subjective and physiological evaluations for the audience experience offered by DIM movie. Specifically, we present three different experiences to an audience-a traditional movie, its Self-DIM (SDIM) version with the audience's participation, and its Self-Friend-DIM (SFDIM) version with co-participation of the audience and his friends. The evaluation results show that the DIM movies (SDIM and SFDIM) elicit greater subjective sense of presence, engagement, and emotional reaction, and stronger physiological response (galvanic skin response, GSR) as compared with the traditional movie form; moreover, audiences show a phasic GSR increase responding to the appearance of their own or friends' CG characters on the movie screen.