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Credible influencers: Sponsored YouTube personalities and effects of warranting cues.
Credible influencers: Sponsored YouTube personalities and effects of warranting cues.
2021
Benjamin K. Johnson
Amanda S. Bradshaw
Julia Davis
Vanessa Diegue
Lily Frost
Jonathan Hinds
Tracy Lin
Cassidy Mizell
Deanna Quintana
Ruowen Wang
Keywords:
Personality psychology
Influencer marketing
Persona
Social media
Personality
Psychology
Self-disclosure
Social psychology
experience level
Credibility
Correction
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