The Solomon R. Guggenheim Foundation

Francisco Iniesta,Elvira Marco

The Solomon R. Guggenheim Foundation

2011

Francisco Iniesta
Elvira Marco

The Solomon R. Guggenheim Museum (SRGM) in New York, built by the Solomon R. Guggenheim Foundation (SRGF) over a period of 16 years to house its twentieth-century art collection, opened in 1959. It soon became one of New York’s most popular cultural venues, attracting tourists and locals alike.

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Media studies
Mission statement
Brand equity
Sociology
cultural institution

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