FORMULATION OF LAMPUNG CULTURAL EVENT PROGRAM CREATION AS AN EFFORT FOR CULTURAL CONSERVATION IN PRIVATE RADIOS OF BANDAR LAMPUNG CITY

Article 36 paragraph (1) of Law No. 32 of 2002 on Broadcasting states that the content of broadcasting must contain information, education, entertainment and benefits for the formation of intellectual, character, morals, progress, nation power, maintaining unity, and practicing Indonesian religious and cultural values. However, after Indonesian reformation in 1998, radio that once presented the content of local culture has since chosen to shift the program of the event with a variety of reasons one of them is the lack of advertising that goes in the program slot of events. It is unfortunate if the role of a very strategic radio in providing cultural education to the community was not able to be realized maximally. This study aims to provide a formula for the making of cultural event programs on private broadcast radio in Bandar Lampung City. This research method uses qualitative approach which is considered appropriate for use in this research because the chosen approach is in accordance with the research problem, and it is the best approach to answer the existing problems. The results of this study, in general found that SAI Radio, Suara Wajar, D! Radio, Sonora, Bunda Kandung, Andalas, Rajawali, and Radio Batara do not have programs that have cultural content of Lampung on their broadcast. On average, they are only limited to provide information about Lampung in general. Therefore, it takes a formula in making the program on the radio show. This formula will form a bank (center) data about Lampung culture which its truth has been clarified and made in the form of Mp3, so they can download the required data on separate websites. Keywords : Lampung Culture , Program s , Radio