Exploring User's Classification Model for UGC and Its Influence Factors on Contribution in Social Media

This paper aims at exploring the user’s contribution in different social media sites, and further examining what factors will influence user’s motivation to participate in UGC. After a brief literature review, the authors collect data from 8 social media sites and analyze the quantitative relationship between the users and contents, and then a classification model based on contribution is proposed. Furthermore, two-factor theory is used to study the hygiene and motivational factors for UGC by surveying the three groups of users in the classification model. Finally, the preliminary results are presented, and the implications of this study are highlighted.