Impact of Quick Service Restaurants (QSR) such as McDonalds, KFC on smaller Indian eatery joints such as Udipi.

India is witnessing rapid urbanization of small towns and growth of mid-sized cities. This along with rising population in key metros and higher disposable incomes is fuelling growth in every industry. 35% of India’s population will be in urban centers by 2020 totaling to 53 crores compared to the current urban population of 32 crores. Consumer markets are being driven by the country’s youth population. Be it college goers or the young working class, exposure to the international environment and culture, has created a demand for world-class products at affordable prices. This has led to the rise of Quick Service Restaurants (QSRs) in India, the fastest growing segment in the eating out market. It is estimated that, in another 2 years, there will be at least 2000 more QSR outlets across India.