An integrated literature review: strengthening reputation through EOC and CSR

Employer of choice (EOC) is a term that has traditionally been associated with attracting and retaining desirable employees. Corporate Social Responsibility (CSR) refers to organisations acting in a socially and environmentally responsible manner. This paper explores a definition for EOC from the employee‟s perspective and provides evidence that desirable qualities for being considered a „good‟ employee significantly relate to being a corporately responsible organisation. Therefore, EOC and CSR are substantially interrelated. This paper also reviews literature that qualifies organisational reputation against internal loyalty towards employer brand. Findings from the literature suggest that healthy EOC practice will develop a stronger internal loyalty that will translate into employees becoming the reputation champions for their employer.