Mass Media and Urban Tribes, Analysis of Their Relations by Stafford Beer＇s Viable System Model

Only in the last 20 years (1990-2010) we have been witnesses of how advertising has been directing its efforts toward a public increasingly helpless of resisting the suggestion of advertising, transforming them into the new triggers in purchasing decisions. In the 60's were the women, then the young people during 70's, and then were children in the 80's and during the 90's over early childhood, almost from the when we learn to speak (3 years). (4) Achieving brand loyalty among very young children and the brands of products for this age group.