A Method for the Not-Yet-Seen and the Becoming-coming: Thinking focus group with Deleuze

Often, the research process is hidden under the dominant product, making all decisions, from the research question to the chosen method and theory, seem obvious in retrospect. Consequently, this paper has two tightly intertwined aims: to elucidate the research process of the study on which it is based; and to explore and discuss what this process temporally produced, namely, a focus group interview seen in a post-qualitative perspective. The post-qualitative mind-set not only challenges the pre-arranged research process, but also suppresses distinctions, offering applicable tools when dealing with the traditionally used focus-group interview in a different light. Recalling the thinking of Deleuze and Guattari, and some central concepts, this paper show how the focus group creates a field in which the construction of subjectivities can take place in relation to the not-yet-seen, or to the becoming-coming. This is done both theoretically and through empirical examples from focus group interviews.