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ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR
ANALYSING TRADEMARK AND SOCIAL MEDIA IN THE FASHION INDUSTRY: TOOLS THAT COULD REALLY MAKE A DIFFERENCE FOR
2019
Laura Rienda García
Lorena Ruiz-Fernández
Lindsey Drylie-Carey
Louise Mc Bride
Keywords:
Advertising
Trademark
Business
Social media
fashion industry
Internationalization
Correction
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