Жизнь поэзии в информационном пространстве как диалог: от упш 1. 0 к УПД 3. 0

The article is devoted to contemporary poetry considered as a social institution. According to the major principle of Modern Society, the informational field can be accepted as the only field of existence of any phenomenon. Poetry is seen here, as an example of this general principle. In Russia we are experiencing a real chaos of poetic activity. The creator of this School and Movement is a Ural poet, Vitaly Kalpidi. In this article the author interprets Kalpidi’s “cultural hero” model of behavior through the modern informational theory of web-concept (web 1.0, web 2.0, web 3.0). The author supposes that the future of “The Ural Poetic School” depends on the ability of such a social phenomenon as a poetry to changes from a 1.0 model (“delivery” to readers of filtered poems with a monopoly on the selection filter) to a 3.0 model where the poetic movement would find internal motivators and mechanisms of auto-reproduction and automatically generate its external audience