수입형전자상거래의 안전성 제고 방안

Recently, it is blowing that hot air of ‘Imported-type Electronic Commerce’. People are buy a product that is easy to purchase in the domestic and foreign famous brand products in overseas sites at affordable prices. Through Imported-type E-commerce, has the advantage of being able to buy inexpensive goods and high quality branded goods. In 2013, Imported-type electronic commerce was 1,400 billion. Had increased by 50% compared to the previous year. However, the 40% of consumer has been suffered complaints or damage for the fake site, the damaged goods, incorrect delivery and return of goods. Despite this situation, the political debate is focused on ‘the streamlined customs procedures’ than ‘the consumer protection’. Measures for consumer harm may need to look around the current laws. “Act on the Consumer Protection in the Electronic Commerce Transactions, etc.” is the act on the consumer protection for using a domestic E-commerce. Therefore, the remaining types except for import mall-type can not be protection because it is a characteristics of the trade on foreign companies’ e-commerce. General Standard Terms and Conditions will be a minimum of legal protection. The provision of the law requires institutional arrangements. Several institutional arrangements is required. It may be enough to remedy the damage, in terms of for prevention and protection the consumer. First, the overseas purchasing agents should be obliged to inform the exact terms and conditions of the product to consumers. Second, we need to apply the payment of cash advance deposited in an escrow system to ensure the safety of the prepaid e-commerce. Third, a variety of consumer support measures such as the Korea Consumer Agency is pursuing that ‘imported electronic commerce User Guidelines’ shall be established in run properly.