Magic peoples programme – its localities in phase of involvement

ABSTRACTThe central target of this investigation has been to identify localities in the involvement phase inside its life cycle like destinations Magic Town, pointing out the characteristics that they possess in this stage based on the model of the life cycle of Butler. The methodology was based on the analysis of the diagnoses elaborated by the Ministry of Tourism of Mexico for the Magic Villages, in which there were examined variables of competitiveness and sustainability, which provided information relating to the characteristics of the life cycle. The results reveal that localities in this involvement phase present characteristics together related to the inflow, the seasonal nature, types of attractions, the connectivity and the scarce rendering of tourist service.