ICT AND AGRITOURISM IN CZECH REPUBLIC

Tourism is regarded as the world’s future. Agritourism is a unique symbiosis of agriculture and tourism. Based on extensive analysis of the state agritourism in the Czech Republic, it was found that information on agritourism facilities is very diverse and disorderly, lacking a specialized portal for agro-tourism. Agritourism facilities in the Czech Republic is several thousand, but most of them have non-quality web sites, or none at all. It should be ensured that entrepreneurs in the agritourism (farmers) had knowledge easily and with minimum cost to present their own small farm on the web, such as using Web content management system (WCMS). It is proposed the new portal solution, which according to the principles of Web 2.0 will provide greater information sharing among the partners in the field of agri-tourism.