AGILE INNOVATIVE IMPULSES IN PRODUCT GENERATION ENGINEERING: CREATIVITY BY INTENTIONAL FORGETTING

Innovations – according to their definition - have always guaranteed market success for companies. As a result of a large number of dynamic boundary conditions in the markets, innovation processes are changing as well. Thus, agile development processes are increasingly finding their way into hardware development in order to counteract the high dynamic of the development environment. However, creativity remains an important key to innovation. Nevertheless, there is currently a lack of efficient creativity methods that stimulate innovative impulses purposefully based on the PGE - Product Generation Engineering. This article introduces a creativity method that expands the stimulus imaging method and stimulates innovative impulses in a purposeful manner and optimizes their maturity for downstream processes. The method has been validated in a scientific study in various Live-Labs derived from the ASD – Agile Systems Design.