Legitimointistrategioiden käyttö kuntien ympäristöraportoinnissa

Legitimation strategies in the environmental reports of Finnish townsThis paper focuses on the legitimation strate­gies used in the environmental reports of the five biggest towns in Finland. The data consist of environmental reports published by Helsinki, Tampere, Espoo, Vantaa and Oulu. The results of the content analysis show that the towns use strategies whose purpose is to modify the public’s perception of the organization in a pos­itive direction. The purpose of this study is to increase critical knowledge of the legitimation strategies in environment reports.