Factors Influencing the Adoption of E-Ticketing in Arabic Frontier Markets: Conceptual Extension of UTAUT

Recent years have witnessed a growing interest of researchers to examine e-commerce (EC) systems and mobile commerce (MC) role in different sectors. e-ticketing—a paperless, electronically recorded to merchant’s system, electronic document used for ticketing travellers or event attendants—is one of the most important services in e-commerce.