Interface Design of Transport Mobile Commerce APP: A Case Study of Taiwan Railway

Mobile Apps have emerged in the past ten years. Transportation Apps have emerged accordingly, and are no longer restricted to purchase tickets on-site. The purpose of this study is to explore the user’s needs for the Taiwan Railway App, and based on the user’s needs, revise and design the Taiwan Railway App interface to increase intuition. This study analyzes and compares the three existing Taiwan Railway Apps, using observation methods, semi-structured interviews, and questionnaires to summarize the needs of the participants: 1) The overall satisfaction of the Taiwan Railway Reservation (80%) is the highest, followed by Taiwan Railways e-booking (20%), Taiwan Railway Assistant is the lowest (0%); 2) refer to the participant’s suggestions to modify the new APP, the items are as follows: 1) Enlarge the booking block; 2) change the small icon Simplify re-composition; 3) add one-way and round-trip ticket interface; 4) set the booking button after selecting the booking column; and 5) separate the date and time menu. After completing the pre-testing, using the Taiwan Railway Reservation as the prototype, the App interface was revised and the new App Prototype was made. After the test, it can be found that users have become more intuitive in using the interface and the average score has improved. Based on the above analysis results, a traffic mobile business App was designed and produced, and user tests were conducted. The results are consistent with the original expectations and more intuitive to use.