Conteúdo informacional gerado nas redes sociais: o universo dos parques de diversão

This exploratory and descriptive research examined the interaction mechanisms provided by social networks and identified the informational content generated by Internet users. The analysis unit consisted of three social networking sites - Facebook, Twitter and Instagram, from which were examined the profiles of four parks Brazilians amusement parks: Beto Carrero, Beach Park, Hot Park and Thermas of Laranjais. The results suggested the creation of three categories of analysis: the identification of the amusement parks’ public, the informational interaction in social networks and, finally, a description of the public’s opinions about the amusement parks. Regarding to interactivity, the study found that the production, dissemination and use of information shape a social context, where every person is a potential producer and user of information. The times and periods of capturing and recording photos and other publications reflect the tourist experience occurring during a visit to the park and captured in real time. The information content reveals that the parks generally have a good level of positive opinions.