Política de cobro y la liquidez de la empresa STYLE de la ciudad de Ambato

Financial management is considered as a process of obtaining appropriate collection policies for the company Style, the company should be careful not to be too aggressive in its collection management, the procedures that are applied should always be reasonable to the deadlines provided in Which seeks adequate collection policies, with the methods of analysis of the current situation of the company focused on a qualitative-quantitative analysis of the financial operations with results under study, which contains five strategic objectives and the value that The portfolio is 0.81%, which in monetary value represents $ 11,889.69 per annum, it is also concluded that the liquidity of the company Style, contributes 0.77% of liquidity, compared to Assets and liabilities carried out in the company, in the same way the delinquency and is linked in the liquidity with a delinquency rate of 0.81% of the total customer portfolio, l Or which represents a high value of the outstanding loan portfolio, and the credit portfolio that provides a value of 40% in relation to the value of customers, representing 81.25% of available assets, in terms of sales on credit , The two variables mentioned above are linked directly to the liquidity of the company Style. The analysis determines the shortcomings of the liquidity, solvency and profitability of Style, the alternative is to develop a strategic plan for the area of collections in order to improve the financial status of the company, for which it raises objectives, rationale Scientific.