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Supply perception of rural tourism destinations, brand value and willingness to revisit.
Supply perception of rural tourism destinations, brand value and willingness to revisit.
2019
Wang Yue-wei
Tong Qing
Chen Hang
Wu XinYang
Cao Ning
Keywords:
Marketing
Consumer behaviour
Business
Destinations
Perception
Valuation (finance)
Rural tourism
Brand equity
Correction
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