The effectiveness of Augmented Reality and Virtual Reality in marketing communications

In this paper, our aim is to examine the new ways of digital marketing by the use of techniques such as Augmented Reality that is a way of experiencing the real world benefits and facilities even without actually having it and also Virtual reality that is a way of connecting the consumers to the virtual world. Augmented reality in Marketing advertising has found a classic and unique way to engage interested people with the company brand. In summary, the primary intention of this project is to bring up or raise the awareness of augmented reality in present and future especially in the marketing and advertising filed by providing the various uses, advantages, applications, benefits, and effectiveness of Augmented Reality in Marketing Communications by thorough and in-depth research. Evaluating the consumer experience with ARM in the Digital world as it is latest, emerging and most effective way of advertising.