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Del Wword of mouth" al "word of mouse". Marketing viral: la publicidad boca a oreja se reinventa con las TIC
Del Wword of mouth" al "word of mouse". Marketing viral: la publicidad boca a oreja se reinventa con las TIC
2008
Silvia Sivera Bello
Sandra Vilajoana Alejandre
Isabel Solanas García
Joan Sabaté
Keywords:
Communication
Psychology
Correction
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