Прагматика в текстах туристической рекламы

The article considers specific pragmatic features of Russian advertising referring to tourism. Advertising communication in the sphere of tourism acquires emotional character which is interconnected with extra linguistic factors. Taking into consideration the complexity of the scientific notion of the pragmatics category, the linguistic status of advertising is defined in the article as well as its functional and communicative features from a comparative angle. Language units pragmatically oriented to the advertising in tourism are also described in this article.