Análisis e inteligencia de negocios con evaluación de indicadores claves de desempeño

This article describes how business analytics and intelligence tools contribute to business performance by setting key performance indicators (KPIs) with tightened measurement slices for greater accuracy by forming part of the core of a balanced scorecard, To clarify the organizational objectives prior to conducting a local survey of high confidence. This benefits in the effectiveness of its application if it focuses on the development of new alternatives with differentiated and innovative services, increasing the satisfaction of all those involved. For this we inquired into 81 small and medium level companies in which it was necessary to determine the representative dimensions of study, from this we obtained the following KPIs to evaluate; Distribution of customers, sales force, rate of consumption of products more and less sold, customer satisfaction, products harmful to the environment, to cite the most significant, and represents how to measure some of them.