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Exploring Heuristic cues for Consumer Perceptions of Online Reviews Helpfulness: the Case of Yelp.Com.
Exploring Heuristic cues for Consumer Perceptions of Online Reviews Helpfulness: the Case of Yelp.Com.
2014
Guopeng Yin
Li Wei
Wei Xu
Minder Chen
Keywords:
Knowledge management
Marketing
Helpfulness
Heuristic
Computer science
Advertising
Perception
Correction
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Machine Reading By IdeaReader
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